Porno chic is out.

During my stay in Florence i bought the Italian Vogue may 2008 with Eva Mendes on the cover.

they was a time when this vogue the italian one was known to be the most artistic fashion mag.

Models have been made with shoots or covers in this mag. 

The top of the top is to work with Steven Meisel.If you do you are made.

I looked at the Mendes - Meisel fashion shot and i discovered a fetish bondage porn-like session.

Vogue Italy was a men magazine - erotica from the 50's with not the little touch of cute from the 50's but something from the Hustler 70's years. Nothing is closed to a elegant sexy fashion shoting here.Eva Mendes liking her feet, with cream on her breast, bondage position on the kithchen table, beeing a chair ( simply not "la classe").

From Frolic With the Cuties of St. Lucy's- unknown year.

All the scans here.

There is nothing new or creative in those photos.We have seen them in fetichist mags, 

 if you want to see great sexy fashion shoots there was Newton or Bourdin.

I can't stand this trend that mix fashion and pornography: like 

the depressive summer 2008 adds of Terry richardson and Tom Ford. 

Marketing, sex, pornography meeting fashion have nothing attractive to me. 

If i want to see an erotica photo ( and i can tell you that i collect 

vintage erotica magazines and Pin-up photos from the 20's- 50's and i enjoy fetichist artists), 

i open a men mag but not a fashion mag.

For vintage girly sex mag, look at this excellent blog.

For more sophisticated men mag, the vintage scans blog.

 Call me untrendy or retro but i will never buy a Luxury fashion brand that assimilate me to a sex object.

Fashion has to be sense of style and glamour.

Those irritating photos remenber me those ridiculous 2008 fashion adds

 of Marc Jacob of Jurgen Teller with Posh for model. 

The beckham mania is something that i don't understand.

Victoria Beckham is such not an inspiration, she even scared me a little...

When i saw the add with her feets coming out of a bag, i thought this was a joke

 but this is a new " genious" idea to sale luxury expensive fashion.

 

To finish,an erotica calendar. Another Vogue fashion shot. 

Mario Sorrenti and  Fashion editor Emmanuelle Alt for the French Vogue june 2008.

Please can someone stop this 90's porn chic trend ?

L'élégance française....

Of course this is my pesonnal view and opinion.

What is yours ?